Spice Girls musical ‘Viva Forever’ to be produced by Mamma Mia! creator Judy Craymer

The Spice Girls musical, Viva Forever, has been given the green light with Mamma Mia! creator, Judy Craymer, to produce the long-rumored stage show.

Craymer is the producer of both the film and stage versions of ABBA musical Mamma Mia! and she has announced an agreement between all parties concerned to create the show – herself, Simon Fuller’s XIX company, The Spice Girls and Universal Music.

The producers have stressed that the production “is not a tribute show, but it will harness the distinct personality of The Spice Girls to create a musical that celebrates the energy and excitement of the biggest girl-band of all time.”

Judy Craymer also added: “I’m delighted that Simon Fuller and The Spice Girls are so supportive of the idea of Viva Forever. I want to create a unique celebration of the band and its music, with its own flavour and joyful message. It is important to me that the excitement, style and humour of The Spice Girls is well represented on stage.”

Venue, cast, and dates for the show have yet to be announced. 

Simon Fuller stated: “The girls and I are very excited to be working with Judy Craymer. What Judy has achieved with her all conquering box office smash hit Mamma Mia! and what the Spice Girls created with their powerful record breaking mix of ‘girl power’ and hit songs, has influenced pop culture more than anyone can imagine. Now with this incredible new project Viva Forever we all come together as partners with a combined focus to create something really special for this next decade.”

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