This week sees the launch of Face the Music. It’s the new marketing campaign from the British Music Experience (presented by The co-operative) and was masterminded by talented student Cassie Lawrence from Falmouth School of Art and Design.
Cassie won the Youth Creative Network Student Award; her entry was the stand out winner of 80 entries. It was a competition open to all the creative universities in the UK to produce a communication that showed the depth of the content within the British Music Experience, The O2’s interactive exhibition of rock and pop.
The Face the Music game features abstract likenesses of 64 British music greats – from the likes of Elton John to Amy Winehouse and from John Lennon to Liam Gallagher, for example. Players are given a clue and have to guess who the face represents. Then they are given a clue to the next face and so on. Many of the artists included have donated memorabilia to the British Music Experience or they feature in the interactive time zones.
The O2 and the British Music Experience Brand Manager Richard Philip commented: ‘Cassie’s campaign captured our imagination immediately. It’s a fun and interactive way for our audience to engage with the British Music Experience and its infectious format will no doubt make this a viral hit.’
The campaign can be found at www.britishmusicexperience.com/facethemusic and is also visible in tube and overland railway stations across London. Face the Music will also feature on a host of online music, entertainment and has also been developed as a facebook app.
The campaign aims to target domestic tourists, Londoners exploring their great city, educated music fans, and online game fans. Terrific prizes include gig tickets at The O2, a signed Epiphone Guitar, tickets to the L.E.D. Festival, or a private tour of the British Music Experience for you and your friends. Play today!
For more information on the British Music Experience, please visit www.britishmusicexperience.com